Rethinking Nature: Architecture as a Manifesto of Sensory Connection
A project by Gaiane Vartanian
Architectural Model, Masterplan of the Winery
Text by
15 October, 2021
Sasha Kremenets
Belgrade, Serbia
In an age defined by the relentless march of technology, architect Gaiane Vartanian's Rethinking Nature winery project reflects a profound reconsideration of our relationship with the natural world. At its core, this architectural concept is a manifesto against the encroachment of technology on our lives, encapsulating the belief that the pleasure we derive from our surroundings is not solely about what we receive, but rather, how we receive it—finding delight in the very process itself.
Art object enhancing the Winery's architectural concept.
In a world where technology often supplants our intimate interaction with nature, the winery serves as a guide, beckoning us to rediscover the tactile, sensory, and emotional connections that once defined our bond with the environment. The guiding philosophy is eloquently expressed in the project's conceptual manifesto: "Humans have grown detached. The art of winemaking requires no new technologies. Winemaking was a sensual process, with each stage intertwined with pleasure."
Treading: the process of crushing grapes, with the feet, to release the juice for winemaking.
The very act of crafting wine becomes a deeply sensory experience, harking back to a time when human hands nurtured the soil, tended to the vines, and forged an indelible link with the earth. From cultivating the land to harvesting grapes, the human touch is central to every step, and this intimate connection with the winemaking process creates a unique communion between humans and nature.

Rethinking Nature winery project reflects the idea that, in an era of rapid technological advancement, it is crucial to rekindle our connection with nature. It reminds us to savour the journey, relish the pleasure that emanates from the artistry of creation, and acknowledge the importance of our tactile interaction with the world around us.
Winery interior
Rethinking Nature is not merely a manifesto for a modern winery; it is a profound call to action, urging us to embrace the intrinsic beauty of the natural world. In a world that often rushes forward, this refreshing architectural concept invites us to pause, to feel, and rediscover the profound harmony that exists between humanity and the environment.
Winery exterior
Images courtesy of Gaiane Vartanian
Text by
15 October, 2021
Sasha Kremenets
Belgrade, Serbia


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