There is a very common comment on contemporary art that states something like: "All contemporary works are complicated, have no background and that's why it is impossible to understand them". However, phases similar to this take us back to José Ortega y Gasset's essay "The Dehumanization of Art", which researches the phenomenon of why spectators criticize everything new. The conclusion he makes is quite obvious – the viewers think that artists mistreat them and want to make them look uneducated, which, as a matter of fact, is not always true. In order to make their audience more sympathetic, some artists tend to use recognizable visual codes to which philosopher Boris Groys refers as currency.

As we look through the history of art there is a numerous amount of currency examples: the Pre-Raphaelite Brotherhood, Andy Warhol, Cindy Sherman, Vladislav Mamishev-Monroe and others. This approach is also familiar to the artists of the new generation, who carefully work on their creative strategy. Diana Rusyaykina is one of them.

In her photographs she uses symbolism from traditional legends of different cultures (like Yakutia and India) and processes the result in digital programs, adding hypertrophied futuristic details and filters, connecting several generations and comprehending how a woman can look through all these layers. Some of the images may remind us of paintings produced by some of the Renaissance representatives.

Rusyaykina explores female archetypes, to which people from different generations and different cultures may refer. Thanks to that Rusyaykina demonstrates to us an elegant visual cocktail where any viewer can something that strikes them.