The color palette of an artist can make the viewer fall in love with an art piece in a glimpse. Interesting color solutions sometimes create a storm of visual emotions that embrace spectators and make them a part of the coloristic stream an artist has created.

Here we will look through which strategies artists who work with color use in their creative work, and how it may benefit them on the level of connection with the viewer.

Igor Danzhaev will be our first hero. His approach is closely connected with shamanistic traditions that he witnessed a lot during his Buryatia-based childhood. His art pieces demonstrated an intuitive method of dealing with abstract art. Being a huge fan of Wassily Kandinsky Igor Danzhaev actively uses a strategy where an artist becomes a bearer of sacred knowledge – a visual shaman that connects the physical and illusionary worlds. In his splash-like technique, we can spot some of Jackson Pollock's influence as well. A careful viewer may try to imagine how the artist produced the piece; in which state of mind, he could've been.

Anastasia Soloveva's approach is slightly different. She uses playful colors which form a social-looking expression, e.g.: "Dream Like a Child" (2022). In this painting, she combines the aesthetics of a child's drawing and a social app's visual language. This mix creates a lovely assembly of cold colors that refer to Soloveva's viewer's inner child. This need to communicate with spectators this way has an interesting background. The artist herself states: "Children have unlimited imagination, so many interests and desires. Children's dreams are something magical, limitless, pure, where anything is possible". From this, we can understand that her piece is a visual manifesto for those, who are afraid to dream big.

Moscow-born digital artist Mikhail Mashtakov often uses color as a highlight in his videos. As a matter of fact, his "Flakes in a Headmet" can be a great example of how a small color "injection" can change the whole landscape of a visual piece's perception. At the beginning of the artwork, we see a turned upside-down motorcycle in the foreground and something reminding of snowflakes in the background. At first, it seems to be a monochromatic image, but Mashtakov playfully tricks us by using a glitch effect once in a while, which includes several colors. It helps us to connect with the story the artist hides in this piece: the artist's obsession with extreme sports. The glitch effect demonstrates his interest in the feeling of danger and the need for adrenaline which transforms people's understanding of life.

All in all, the color pattern of these artists shows how a simple palette may hide a serious artist's statement behind it. Of course, not every viewer is possible to get the whole story, but a true art lover will always find a way to connect with a colorful hurricane of visual emotions.