Anima Allegra* is a house manufacturing workshop based in the IKEA store in London. The research project is developed by London-based architectural designer Polina Morova and acts against IKEA's approach of "democratising" design and gamifying capitalist ideas. Integrated into an existing building, Anima Allegra provides facilities for community members to design, build and prototype their new homes. It explores the alternative way of building a house and making it more participatory.
* a Cheerful Soul (it.)
The name is inspired by a unique program of new-wave clowning, a synthesis of pantomime, dance, acrobatics and juggling.